During the Spring Festival in the the Year of the Loong, Jiangsu's trade ties with the world remained close. The China Europe freight train operates frequently, ports are busy, cross-border e-commerce covers the world, and overseas warehouses continuously transport goods. During this holiday, countless foreign trade practitioners are still busy preparing for the new year.
The cross-border e-commerce team is still online during the Spring Festival, processing orders and recording user feedback. The design and R&D departments of the company quickly convert new demands from overseas consumers into new products. Yang Jiang, the general manager of Zhongxing Motorcycle, is busy setting goals for the new year. He is confident that his company's cross-border e-commerce business will account for 15% of its foreign trade business, and plans to consolidate the US market and actively explore the European market.Yang Jiang's decision represents the common choice of many traditional foreign trade enterprises in Jiangsu. Although the proportion of cross-border business is not yet high, for them, this is a necessary path of transformation: only by approaching consumers can they truly understand their needs, promote high-quality product exports, and grasp the direction of future foreign trade.At present, Jiangsu is implementing a campaign for innovative development in foreign trade, and new formats such as cross-border e-commerce will inject new impetus into "stabilizing foreign trade". Data shows that cross-border e-commerce exports in Jiangsu increased by 12.3% last year. In the era of global supply chain restructuring, how can Jiangsu's foreign trade cope with the wind and rain? They urgently need to seek "new growth" from these "new drivers". This year, Jiangsu will implement a three-year "Three Year Action Plan for High Quality Development of Cross border E-commerce", continuously promoting the development of "Cross border E-commerce+Industrial Belt". Throughout the year, it will focus on building 15 cross-border e-commerce characteristic industrial belts, cultivating more than 110 provincial-level cross-border e-commerce industrial parks, and building more than 30 well-known cross-border e-commerce brands.Under pressure, those seeking change perceive "new business opportunities".When the situation changes, the transformators discover "new momentum". The wave of cross-border e-commerce has swept across Jiangsu, especially since last year, more and more traditional foreign trade enterprises have begun to keenly feel the changes in the market: global trade uncertainty has increased, and only by deeply understanding market demand can we seize deterministic business opportunities.Hou Dafu, the brand manager of Jinyi Shun Foreign Trade Platform of Jinpeng Group, said, "There is often a delay in transmitting information through distributors. Only by getting close to the market can product design and performance be adjusted in a timely manner, and seize the opportunity." Through cross-border e-commerce, enterprises can showcase the short distance transportation, goods transportation, energy conservation and environmental protection characteristics of electric tricycles to overseas customers through live streaming, This method can obtain a large number of orders without the need to open physical stores overseas. Last year, the export volume of Jinpeng Group increased by over 30%, and its products were sold to more than 80 countries and regions worldwide. The foreign trade team also grew from 5 people to over 60 people. This year, the company is actively planning to open its first overseas flagship store, build an overseas turnover warehouse, establish an overseas processing plant, and further expand its export business.The trend of cross-border e-commerce has emerged, but becoming a follower still requires courage. As a veteran of foreign trade, Yang Jiang is very cautious in every decision he makes. "To do a good job in cross-border e-commerce, it's not just about registering an account, finding a platform, and posting product links." He said that companies need to form professional teams, promote overseas brands, face cost risks from returns and exchanges, and even establish a dedicated cross-border product development team... All of these costs add up to a considerable expense. Starting from 2022, the company has invested 5 million yuan to establish an "e-commerce line" and officially launched the "Green Convenient Bicycle" that directly connects to the US market on the Amazon platform in March last year. After a period of silence, the cross-border e-commerce sector began to receive orders one after another. "We have established a dedicated design team to adjust our products in a timely manner based on feedback from online consumers in the United States. This year, we expect the value of cross-border orders in the US market to exceed 10 million yuan."The transformation path of foreign trade veterans reflects the epitome of Jiangsu's "seeking change and breaking through". Jiangsu has a strong industrial foundation and mature manufacturing capabilities. But currently, how to improve the supply of high-quality production capacity and more steadily open up overseas markets is a key issue that Jiangsu urgently needs to solve.Jiangsu Province has signed a memorandum of cooperation with Amazon, aiming to promote local enterprises in Jiangsu to enter overseas markets through cross-border e-commerce and build internationally renowned brands. At present, more than 1000 high-quality enterprises in Jiangsu Province have successfully landed on the Amazon global platform. These enterprises have performed outstandingly in the fields of home furniture, clothing and apparel, toys and pets, fitness and sports, industrial products, etc., demonstrating enormous development potential.Jiangsu Province is committed to promoting the "cross-border e-commerce+industrial belt" model, providing new opportunities for small and medium-sized enterprises to expand overseas markets. Many enterprises choose to rely on the "industrial belt" to go global, which has strengthened the confidence of more wait-and-see enterprises. Ni Xiaofeng, General Manager of Jiangsu Guowei, said, "Cross border e-commerce is not only a business, but also a choice for the future." This year, the company will focus on the "online model" of expanding overseas markets.Last February, Jiangsu Suhao Technology Co., Ltd. established a new retail digital enterprise, committed to promoting the development of new retail and the new economy. The company has achieved considerable results through high-intensity live streaming programs, professional product introductions, and successfully signed a large number of orders, laying the foundation for the company's subsequent development.In the field of foreign trade, traditional enterprises have felt the changes in the market and have begun to bravely transform and innovate, striving for better development opportunities. At the same time, service trade enterprises are also keenly aware of business opportunities and actively engage in them, striving to stand out in competition.Hao Dajie, the head of the marketing department of Jiangsu Weichi Digital Technology Co., Ltd., introduced that the independent foreign trade station has become an important tool for enterprises to expand their international market. Jiangsu Weichi Digital Technology Co., Ltd. provides overseas digital services to help enterprises establish independent brand websites, increase brand exposure and display opportunities.Liu Yanhui, Marketing Director of Langxin Yinuo (Suzhou) Information Technology Co., Ltd., introduced that the company's developed Golden Star Customs and Trade Compliance System has achieved significant results in customs clearance efficiency, saving an average of 8 hours and reducing trade risks by over 95%.The Yangtze River Delta region has made progress in optimizing trade facilitation, such as the launch of the Yangtze River Delta International Trade "Single Window" zone, which provides higher levels of trade facilitation services for foreign trade enterprises.Hand in hand towards the future, winning a broad market through good competition and cooperation.The increasing uncertainty in the international market not only affects enterprises, but also requires provinces and regions to break out of regional thinking and work together in a larger pattern to enhance the resilience of the entire industrial and supply chains.As a high-end parts supplier, Jiangsu Zhima Technology mainly sells products in major foreign trade provinces such as Guangdong and Zhejiang. "Servo motors are universal products, and we provide equipment support for many industrial enterprises in Zhejiang, such as plastic machinery, textile machinery, and other industries. Last year, our market sales in Zhejiang exceeded 5 million yuan, a year-on-year increase of 10%." Zhang Changsheng, General Manager of Jiangsu Zhima Technology Co., Ltd., said that servo motors are the core components of industrial automation. This year, the company has launched a new high-power permanent magnet synchronous servo motor, The order volume in the first quarter reached 70 million yuan, a year-on-year increase of 12%. "We are a national level specialized and innovative 'little giant' enterprise, and servo motors are our main products. Zhang Changsheng introduced that equipment in various fields such as industrial robots, textile equipment, and automated production lines, especially those with high requirements for process accuracy, processing efficiency, and work reliability, require high-end servo motors. In the past, most of these products relied on imports.". For this reason, the company has been continuously focusing on research and development since its establishment in 2016, allocating at least 5% of its revenue to research and development investment each year. Currently, it has made breakthroughs in areas such as medium and high-power servo motors, permanent magnet synchronous motors, and drives. "The company's product performance and price advantages are obvious. For example, the newly launched permanent magnet synchronous motor this year can save 5% to 30% of electricity, meeting the national first-class energy efficiency standard."Accelerating the construction of a new development pattern, regional foreign trade cooperation has become an important factor affecting China's foreign trade resilience. Currently, optimizing trade facilitation is an important task for market integration in the Yangtze River Delta region. With the digital transformation of trade and the development of new generation information technology, space and possibilities have been provided for higher-level trade facilitation. In September last year, the commercial authorities in Shanghai, Jiangsu, Zhejiang, Anhui and other regions jointly signed the "Cooperation Agreement on Deepening Market Integration and Business Development in the Yangtze River Delta Region". So far, certain progress has been made in the integration of customs clearance in the Yangtze River Delta, such as the launch of the Yangtze River Delta International Trade "Single Window" Special Zone. It is reported that this special area not only has functions such as customs declaration and declaration of goods, but also logistics inquiry function of goods. Through this "single window", you can query the transportation status, arrival time and other related information of goods, forming a "customs clearance+logistics" service. In addition, the collaborative processing of online business in the Yangtze River Delta region has also been achieved, and a series of project-based functions have been launched, including cross regional data dashboards, cross-border refueling of bonded fuel, and coastal empty container transportation, further reducing the costs of foreign trade enterprises.The development of foreign trade needs to maintain resilience and cannot be slow or afford to wait. Observing the development of China's foreign trade, we have seen a series of efforts and transformations, which constitute the "new driving force" of the economy.Source: Xinhua Daily · Intersection Point