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In April 2025, the "Black Swan" event of the United States imposing a 145% tariff unexpectedly made the 21-year-old Dunhuang website overnight popular.

 The daily download volume surged by 940%, the App Store in the US ranked second, and the daily transaction volume doubled... Behind this "sky high traffic" is the butterfly effect of the China US trade friction, and also a global breakthrough in China's supply chain efficiency.

 How can cross-border e-commerce sellers catch this' sky high prosperity '?

 How can we avoid the risk of a flash in the pan?

 This article combines the latest data and industry insights to dissect the underlying logic and survival rules of the "Dunhuang phenomenon" for you

1、 Phenomenon review: Why did Dunhuang website become the biggest winner of the "tariff storm"?

The deadly temptation of 'price depression'

After the adjustment of US tariff policies, the cost of traditional importers soared, while Dunhuang website directly connected to Chinese factories through B2B mode, with terminal prices only one-third to one-fifth of the domestic retail price in the United States.

 The anxiety of American consumers hoarding goods has surged, and the consumer psychology of "saving taxes means saving money" has directly driven a daily surge of 940% in platform downloads.

TikTok's' Factory Unveils' Traffic Explosion

Chinese suppliers have released a video on TikTok titled 'Inside Story of Luxury Contract Manufacturing' with over 100 million views, directly guiding users to purchase 'unbranded premium' products on Dunhuang website.

Dual leverage of policy dividends and logistics black technology

The platform's pioneering "small order quick response" model reduces the threshold for cross-border transactions for small and medium-sized enterprises, integrating intelligent logistics and financial payment services to form a full chain ecosystem.

2、 Cross border Revelation: Three Survival Rules for Chinese Sellers

Rule 1: Transparency of Supply Chain - From "Low Price Dumping" to "Value Narrative"

The content marketing revolution of "factory direct connection" - showcasing the real-life production line through TikTok short videos, comparing OEM products with brand retail prices, and directly embedding platform links in the videos.

Rule 2: The 'Extreme Game' between Logistics and Tariffs

The combination of "tax avoidance by splitting orders+overseas warehouse" - splitting high-value orders into multiple packages of less than $800 each, and using tax exemption policies to reduce tariffs;

 Simultaneously prepare goods in advance to core warehouses such as Los Angeles and New York to compress logistics efficiency.

Emerging market hedging risks - layout in Southeast Asia (RCEP tariff reduction), Europe (AEO certification priority clearance), Russia (Wildberries' "Star Plan" commission drop of 5%), and diversify dependence on a single market.

Rule 3: Compliance transformation - from "counterfeit controversy" to "brand moat"

Patent layout and authentic certification - apply for international patent coverage in the target market through WIPO, submit brand authorization letter to Dunhuang website to obtain "authentic label", and reduce return rate.

3、 Future Outlook: From "Traffic Dividend" to "Brand Compound Interest"

The explosion of Dunhuang website is essentially a short-term dividend of "China's supply chain efficiency+US policy loopholes", but sustainable growth relies on three major cores:

Compliance: Avoiding counterfeit disputes and establishing intellectual property barriers;

Branding: occupying the mind through differentiated products;

Technologization: Introducing AIGC tools to generate multilingual product descriptions, AI customer service improves response efficiency.

finally

As the daily download volume of Dunhuang website surged by 940%, the top e-commerce platform Taobao Overseas also experienced explosive growth - on April 15th, the download volume reached 326000 times, a surge of 222% compared to the previous day. The iOS download volume in North America and Europe increased by 483% and 439% respectively.

 However, unlike Taobao's C2C/B2C hybrid model, Dunhuang website serves wholesalers in a B2B model, and the current influx of C-end users conflicts with its positioning.

 Dunhuang Network founder Yao Wending emphasized that although supply chain restructuring is the key to catching the "sky high traffic", the platform will not easily give up the advantage of B-end supply chain and turn to C-end competition.

This event may boost the sentiment of the cross-border e-commerce sector in the short term, but in the medium to long term, attention should be paid to three major structural opportunities: cross-border e-commerce service providers (customs clearance, payment, marketing), cross-border logistics (overseas warehouses, dedicated logistics), and high growth category suppliers (home appliances, outdoor, pets).

The tariff storm will eventually pass, but the global competitiveness of China's supply chain confirms that only by integrating policy sensitivity, technological driving force, and brand value can we break through the trade changes.

 The future of cross-border sellers is not about chasing traffic, but about becoming traffic itself.

(The data in this article is as of April 20, 2025, with some cases sourced from official disclosures on Dunhuang website and industry research)